My magazine would most likely be distributed by Bauer Media. In order for it to have the potential for it to open up into a big national/ international market, it would need to have an experienced company with a sound financial backing and experience in this area. Bauer Media has all of these. Bauer media produces KERRANG, a magazine that whilst more genre based, is popular with the teenage audience i would like to attract. It also is appealing as it produces a non genre based magazine that my magazine takes great inspiration from. Q magazine. Q is also most likely the favourite magazine for my secondary audience of 30 somethings. Bauer Media also distributes more "teenage friendly magazines" such as Mojo, Kerrang ,Match! etc, as opposed to the other biggest contender, IPC Media. Here is a list of the brands each distributes
I believe at first my magazine would benefit from being sold at WHSmiths. This is because, my magazine has deliberately made sure that it does not prohibit or prejudice against any section of society. Its lack of genre allows all music fans to pick up a copy and read and stumble upon an article that appeases their personal taste and ideology. WHSmith specialises in selling magazines, so to gain maximum exposure, then that would be the place to start. However, were the magazine to gain popularity, branching out to include local newsagents would prove beneficial as it would provide less urban citizens to gain exposure to the magazine.
A Similar non genre confined magazine such as Q, had a circulation figure of around 130,000 monthly. More teenage friendly magazines such as NME and KERRANG, have figures of around 35,000 and 41,000 respectivley. Therefore, as a hybrid style of these magazines, a figure of around 45,000 weekly is estimated.
With the rapid growth of the world wide web in the 21st century, a website is an integral part in advertising the magazine, and providing potential audiences an experience of the magazines conventions and features. using technological convergence is key in attracting audiences. Music Videos, Interactive quizzes, polls, Top 100 lists these are all engaging and appealing to my target audience. In order to attract the young audience of the 21st century, 21st century methods must be used. Incorporating videos such as this one appeals to them by displaying that they are in touch with the modern musical society, and have have great expertise knowledge of all Musical current and future events, whilst conveying this through a way that speaks to the stereotypical teenager.Interactive polls allow for the viewers to engage the website and feel like they are able to have their views corresponded and represented on the website and magazine. For instance, a viewer who rates an album highly in a best album poll, will most likely feel inclined to return later to find out how the album they view has fared. Also polls allow the magazine to appease the target audience by getting indirect feedback of what the audience likes most, and thus the magazine is able to cover this more in depth in future. For instance take this online NME poll.
Downloadable music content for free will be beneficial, as teenagers will come on to the website for the music to download, qnd whilst their there, their eyes will wander around the page and be drawn in subliminely by other features. Here is downloadable conbtent form KERRANG!
Here are the a few examples of online music magazines
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