Monday 19 April 2010

My Front Cover Deconstruction


The mastheads colours are key in making it prominent and eye catching to Its target audience. The bright yellow, contrasted by the black font line surrounding it, and a juxatpositioned Masthead thats simplicity has connotations of professionalism and expertise, and modesty, is created. The masthead is only two letters, as it is more prominent to the target audience when being viewed on the newstand this way, and the gold colour has connotations of royalness, which is contrasted by the simplicity of the masthead.




The bold statement at the top allures in the young audience, as with perhaps less experience than the older generation of Music magazine readers, the younger generations may mistake this for an absolute fact rather than a statement of intent.



The background colour is vibrant and abstract, the meaning if this is polysemic. It has connotations of modern technology, appealing to the younger generation of adults," the 21st century people" as well as the abstract acting as a signifier for variation due to the bizarre nature of abstract work. The background creates a juxtaposition with the Model. On their own they are simply a man in a suit and a background, yet together, the background helps to emphasise the cool mindset of the model, and the contrasting colours highlight him, and distinguish him as the USP, which appeals to my primary young audience. His cool smugness makes young men want to be as cool as him, and as stylish, whilst his expression "appeals" to young women.



The way the headings are scattered across the page directly corresponds with the ideology of the teenage market. Teenagers are often seen as slightly confused and not wanting structure in their liefs, this is subtly reflected in this layout. Also by covering more space and spreading them out, the headings seem to fill more of the frame and make it seem like the magazine has more to offer.



The bright colour scheme signifies optimism, challenging the stereotype that teenagers are moody adolescents. The mixtures of colour also represent various different social groups and also challenges the divide between girls magazines and boy magazines.



The ideology conveyed when all these factors form a juxtaposition that is my front cover, is a 21st century modern ideology, where all are represented and all pies of art from different social groups are conveyed into the single musical culture.

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