My Contents Page Deconstruction

The current generation of teenagers are guaranteed representation, noticeably through the images all baring teenagers. This allows the primary audience of teenagers to relate to the music artists within the magazine, so they feel that the magazine really speaks to them.



The lack of a masthead has connotations of confidence, thereby ensuring the audience that the magazine is so popular that it need not broadcast its name on every page as it assumes you know it already. As well as this, teenagers may interpret it as a sign of arrogance, which they feel shows a reflection of their stereotypical ideology and perspective of cool, so might appeal to them in this way.



The pictures help to appeal and challenge stereotypes. You have pictures featuring teenagers out in the sun, in the trees, and in dark rooms. Key to note, all these teenagers have a look of confidence about them. This is important as it challenges the stereotype of say active kids being popular, and the paranoid shut in type kids. The juxtaposition of these pictures signifies a broad coverage of ideologies and their representation and acceptance of views within the magazine



Multiple pictures show that the magazine has plenty of interesting articles, that are not just boring old text, and that the magazine tries to engage its audience rather than simply attempt to inform them in boring terms.



The headings and contents heading, have reversed colours. This is done deliberately, to show that the magazine itself holds conventions, and thus a sense 0f tradition, giving reassurances to the audience, that it does in fact hold an ideology and despite its attraction to the teenage audience, the secondary slightly older adults, can take heart in knowing they are reading a moralistic magazine that does have values and codes and conventions.